Business in Your Backyard?

Today I found a new client, in my backyard … our pool guy. I noticed on his invoices that he has a Yahoo! email address and no website. He takes payments by check only.

I did some preliminary research, found the perfect domain for him, one that contains his business name AND includes a related phrase that gets 800 local searches a month.

Sent him an email with that info and mentioned that I can help him get setup to take credit card payments online. That’s all it took. I picked up the domain name for him, and he’s coming by tomorrow to finalize the deal.

There’s business all around you, just open your eyes to see, and your mouth to ask, especially if you’re already doing business with them. You’d be surprised how many small business owners have been thinking about getting online and would be happy to hear from you!

Get busy. Take action.


That is … You Can’t Do Business Sitting On Your Ass

No that doesn’t mean you have to get a treadmill desk, although if you work at home you have NO excuse for having a big one (ass that is). And with today’s technology you can do plenty of business sitting in front of your computer. What I mean is this…

There are three types of people: those who MAKE things happen, those who WATCH things happen and those who WONDER what happened.

Which are you? What are you doing to grow your business? Not thinking about. Not planning. DOING.

The other day I was on the phone with a potential client, talking about generating leads for his business. I went into the conversation thinking he wanted one thing, but found out that he really wanted something else.

Turns out that he doesn’t think much of the leads that come from anywhere except his own website. And here’s the most interesting part — he was able to type in his primary keyword into Google and find my site on the first page of the results. That’s called PROOF.

He told me that out of the hundreds of people who have tried to sell him internet marketing services, this was the first time anyone had offered such PROOF, a site already ranked for HIS primary keyword phrase.

Ok, so what’s the lesson, other than finding out what the customer wants?

Choose ONE niche, create a site around that niche, get it to rank well, then use that as PROOF — if you can do it for yourself, you can certainly do it for them.

Now, I usually don’t offer search engine optimization (SEO) services because frankly it’s a lot of work, and too hard to quantify. But if you find someone who is already paying thousands a month in Google Adwords, it’s not so hard to quantify, is it?

Of course it would be a real pain to get top search engine rankings for multiple markets (and I mean WITHOUT city qualifiers included)–even MORE reason why you need to PICK A NICHE.

Still not sure how to do that? Check out the webinar I did with Ken McCarthy – don’t be put off by the fact we did it in 2008, the basic principles remain the same.

Bottom line: whether you pick one niche or not, get busy doing something. Today. Then let me know what you did, I really want to know … and I’m looking for case studies!

p.s. Jamie Garside has a product on getting offline clients that talks about this very thing, using proof that you have already dominated their niche to seal the deal. It’s a great product so be sure to check it out:
Jamie Garside’s Offline Stealth Tactic