Simple But Brilliant

Remember that screen recorder I told you about last week, screencast-o-matic.com? Some people knew instantly how they could use it, while a few people asked for some ideas.Offline Silver Bullet

Here’s an idea — use it to do a video review of a local business website, then send it to the business owner with a short email and link to the video. It doesn’t have to be anything elaborate, just a quick 5 minute video showing them how their site compares to their top competitors’ and how a few small changes could help them get more traffic, leads, and, most important, customers.

Want a step-by-step guide to doing this? I’ve gone through a few products on the subject and I like this one the best: Offline Silver Bullet

To make it even more effective, you should personalize the video URL with the business or business owner’s name. That’s what I’m doing, with a twist that you’ll hear more about soon…